Emotional Discoveries

The Emotional Discoveries trend is driven by the global pandemic. "Staying in is the new going out" has become a new reality, with consumers searching for ways to elevate the “at home” experience. Comforting flavors provide consumers with a sense of security and stability in uncertain times and are available in healthier and plant-based options. The inherent desire to cater to their inner child is leading to crazy hybrids and bold, colorful experiments, but with alternatives that are healthier, natural and less artificial. Increasingly, fresh taste adventures can be enjoyed without the need for a passport as people are discovering new ways to explore the unknown through their tastebuds.

There are 3 key consumer subtrends driving innovation within the Emotional Discoveries trend cluster:

  • Emotional Retreat
  • Happytopia
  • Dreaming of travel

Would you like to learn more about the Emotional Discoveries flavor trend? Download your copy of the white paper: