The Healthy Lifestyle trend is all about experiencing more fun, pleasure and convenience in healthy eating while taking the guesswork out of healthy products. People want to be healthy but they struggle to achieve this in their daily routines, so intuitive eating is the new dieting narrative. As pressure, fatigue and burnout become omnipresent in our always-on, performance-driven culture, mindfulness and improved sleep are the new superheroes. Consumers now eat strategically to improve their health with "prevention instead of curative care" as the mantra.
There are 3 key consumer subtrends driving innovation within the Healthy Lifestyle trend cluster:
- Easy Health
- Rest & Recharge
- Holistic Prevention
Would you like to learn more about the Healthy Lifestyle flavor trend? Download your copy of the white paper: